The branding for this chair is very simple and represenative of the design event that I designed this chair for. The '100% design tokyo' label (name of this particular event) is very simple, and I felt that I could work with this in order to brand my chair. I came up with the idea to brand my chair as '100% seminar tokyo'. In the same font and style, I put this title onto my chair. I feel that is immediatly demonstrates that this chair is appart of this event and it shows the location within the design event that this chair belongs to.
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