Chair Branding

The branding for this chair is very simple and represenative of the design event that I designed this chair for. The '100% design tokyo' label (name of this particular event) is very simple, and I felt that I could work with this in order to brand my chair. I came up with the idea to brand my chair as '100% seminar tokyo'. In the same font and style, I put this title onto my chair. I feel that is immediatly demonstrates that this chair is appart of this event and it shows the location within the design event that this chair belongs to.

The Final Chair - 1:1

This is the final chair which I designed and constructed. I will be honest that I definately struggled with this chair, especially the internal structure of this chair. However, coming up to the final, I did come up with a wrapping and overlapping solution which I feel has worked quite well in holding this whole chair together (as this was the main element I was lacking). I am quite happy with the over all design, and I have met the aims that I had set for myself before I began this project. I aimed to design and create a chair which had a back rest and arm rests and was to be constructed from one single template which is all folded together to create the chair. Almost like an origami chair. Origami is Japanese and this chair that I have designed is for a Japanese design festival. The '100% design tokyo' Interior design event. This chair has been specifically designed for the seminar area within the event. This chair reminds me of a 'noodle box', its shape, quite compact in style and is easy to move around. The exposed side tabs act as small handles which also assist in moving this chair around.

Folding the final chair together

These images demonstrate the way in which this chair is all folded together from the flat pack to the final product. It does get quite tricky at times to fold this chair together as the final piece which wraps around the whole chair is quite tight and locking the last two tabs into place is a little difficult. However, once the chair is all folded together, the chair holds together really tightly.

The final template - flat pack

It took a while to get the final template together. The hardest thing I found was ways in which to hold the whole chair together.

However, once I began experimenting with the zanita board, I could begin to understand how the material worked and the limitations I faced with certain tabs and folds. Over all and after many many smal concept models, I came up with this template which seems to work the best.

Branding Options

I have been trying to think of branding options for this chair. Something really simple and that demonstrates the design festival this chair has been designed for. Something along the lines od '100% seminar tokyo'. It matches the logo which represents the design festivall and also demonstrates the area this chair has been designed for. It can be easily identified as a chair which belongs to this design event and that it belongs in the seminar space.

Experimenting with Zanita Board

These images demonstrate the experiements I under took in order to work out the right dimensions and cutting methods to create my chair. I looked at the 'Notch' fold mainly, as I have used this fold throughout my design. I also experimented with locking systems and tabs. Looking at how much of the material should be coming through the tab hole to support the required amount of weight when applied to the chair. As I was struggling with the internal structure, I also began looking at ways in which I could use the structure I had origionally designed and a successful way to lock it back into the chair so that it could all be held together. This is how I came up with the idea to wrap the material back over the back rest, as it seems to hold the whole chair together as one.

Concept Models - Internal Structure Development

The internal structure of this chair has been the hardest part the design. Creating triangles to add strength to this chair. The trainagles that I have been making in this chair have never been locked in, so therefore, there has been no complete stability to the design. These models I have been testing different tab styles for the sides of the chair and trying to come up with a way to lock the internal triangles into place so they do not move and hold the chair up when weight is being applied.